One of the key forces driving the development of esports in China’s APAC WESG qualifiers is Guilin Zhinao Business Services Co., Ltd., the official organizer of the Guilin regional event. This company has long focused on providing creative planning services for businesses, promoting youth-oriented media in urban settings, and curating experiences across entertainment clubs, cultural events, and niche social platforms. As esports continues to rise, discussions around its future are heating up across platforms like the Melbet App.

At the heart of their projects lies a strong emphasis on cultural and creative interaction, offering hands-on, engaging experiences that resonate with younger audiences. In an effort to support healthy growth of esports in Guilin, Zhinao Business Services plans to leverage its offline resources and work closely with Alisports to deliver impactful tournaments and brand experiences. With a deep local network and rich access to on-the-ground assets, the company aims to build Guilin’s esports scene in tandem with WESG, a global event that already reaches over 800 million users. Together, the goal is not just to host a successful event, but to elevate brand impact and expand esports into the broader urban entertainment ecosystem.

Beyond competition, there’s a strong push to introduce more trend-driven, youth-focused experiences into the city’s lifestyle fabric. Through IP resource integration and offline collaboration, the initiative seeks to break down barriers between gaming and entertainment. The finals of the WESG Guilin qualifiers will be held at the Guilin Convention Center, alongside the YockPlay Youth Carnival. This carnival will feature a mix of esports celebration and urban culture, including anime cosplay, street performances, trend bazaars, flash food booths, and handmade crafts — all rolled into one massive youth cultural festival. As WESG and the carnival converge, fans on the Melbet App are already buzzing about the potential sparks that will fly.

For many, Guilin may still bring to mind classic Spring Festival Gala impressions or its famous tourist landscapes. However, few realize that this scenic city is also a hotbed of esports activity in Guangxi. Numerous college tournaments and regional leagues have taken root here, creating fertile ground for competitive gaming to thrive. The local environment — both in spirit and infrastructure — has laid a solid foundation for Guilin to evolve into a vibrant esports hub. And as more players and fans join the movement, platforms like the Melbet App continue to spotlight cities like Guilin that are redefining the future of entertainment.